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Promoting your show takes expertise, originality and planning. Capturing your target audience鈥檚 attention and making sure they see the value in your show takes a lot of creativity. Developing just the right promotional messaging and collateral to do all of the above takes a great deal of attention and skill. IAEE wants to recognize those who promote their exhibitions vividly and successfully. The IAEE Art of the Show Competition is the only marketing competition that recognizes the know-how, inventiveness and preparation required to successfully market an exhibition. With 14 different categories addressing event-specific marketing activities, this is your chance to show off your Art of the Show!
NEW IN 2020! This year, 15 winners will have the opportunity to showcase their winning entry by presenting at the Market Innovation Theatre at Expo! Expo! IAEE’s Annual Meeting & Exhibition taking place 8-10 December in Louisville, KY.